New Citrix Mobility Report: IOS Still Leads

Citrix have released their latest Enterprise Mobility Cloud Report, revealing some interesting trends surrounding the enterprise mobility market. The report also details trends in how enterprises are dealing with apps and security policies, with a rise in mobile app blacklisting, including Facebook and Dropbox.  The Citrix Enterprise Cloud Mobility Report for Q4 2012 is based on aggregate data from Citrix customers who have deployed enterprise mobility in the cloud.

Top line news is that Apple iOS still leads in enterprise mobility worldwide with 58% of all global devices enrolled - although there has been a sharp increase in Google Android devices enrolled in Europe with an 11% gain to up to 36% in total. Windows remains rather static and very much the junior platform with 7% share.

Looking at vertical trends in mobile platform adoption, again iOS was a dominant choice with it being a preferred platform for the retail, restaurants, legal and insurance sectors, where businesses want to engage with customers on a personal level. Moving to the more muck and nettles industries such as  transportation and utilities, and Android is more popular, until you reach healthcare where it is the favoured platform.

App management is getting hotter as organisations start to realise they need to strengthen their control over the devices they are distributing to staff; these may be due to an app posing a threat to network and data integrity or just being a plain waste of business time. Not surprisingly the most blacklisted apps were Angry Birds, Facebook, Dropbox, and YouTube, while the most commonly whitelisted ones were Evernote, NitroDesk TouchDown, Google Chrome and Adobe Reader. Curiously, Skype was the only app that made both the blacklist and whitelist.

If you want to read the complete Citrix Enterprise Mobility Cloud Report in full, then go here.